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Primera Announces Blu-ray Disc Duplicator and Printer for Video Production, Game Development
 
Bravo SE Blu Disc Publisher sets new price/performace benchmark for publishing Blu-ray Discs.
 
Plymouth, MN 10/12/2006 -- Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and BD duplication and printing equipment, today announced its Bravo SE Blu Disc Publisher.

Instead of producing Blu-ray Discs one at a time, the Bravo SE Blu automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer® BDR-101A Blu-ray Disc/DVD Recorder. After recording, each Blu-ray Disc is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

Typical applications include high-definition video, digital movie post production as well as game development for the Sony PlayStation®3 (PS3). PS3 is scheduled to be introduced in November 2006 and supports only Blu-ray Disc media for all new high-definition games.

The Bravo SE Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows® XP/2000. Bravo SE comes equipped with PTPublisher™ SE duplication software. Developed by Primera and powered by Sonic Solutions, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. It supports both Blu-ray Disc and DVD±R media. SureThing™ CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

“We’ve been asked by dozens of video production houses and PS3 game development companies to produce an entry-level, short-run disc publisher for Blu-ray Disc Media,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “We’re pleased to be able to respond with our new Bravo SE Blu. It’s the world’s most affordable all-in-one disc publisher for BD-R and DVD±R media.”

The Bravo SE Blu Disc Publisher is priced at US$2995 (MSRP) and is available immediately through Primera’s resellers and distributors in more than 85 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment. Primera is known for its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.


Notes to Editors: Bravo, SE Blu and PTPublisher are trademarks and Primera, Signature and Composer are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.


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